First-Party Data Platform

Capture once. Command centrally. Connect everywhere.

Ad blockers hide 30% of your conversions. Safari expires cookies before customers convert. Vendor tags add seconds to every page load. Datafly Signal is first-party data platform that recovers lost revenue, extends attribution to 400 days, and delivers complete data to every vendor API in real time.

Request a Demo How It Works

Your Site

Your Infrastructure

Datafly Signal

GA4

Your current setup is leaking revenue

Client-side vendor tags were designed for a web that no longer exists. Ad blockers, browser privacy restrictions, and regulatory requirements have made them a liability — not just for data quality, but for your bottom line.

30% of conversions are invisible

Ad blockers strip vendor tags from the page. Your highest-value, most tech-savvy customers — the ones spending the most — vanish from your analytics. You optimise campaigns on incomplete data and overspend on channels that appear to convert.

Attribution dies before customers convert

Safari caps client-side cookies at 7 days. Any customer who researches for longer than a week becomes a "new visitor." Multi-touch attribution breaks. ROAS calculations are wrong. You cannot tell which campaigns actually drive revenue.

Your pages are slower than they need to be

Every vendor tag adds 50-200KB of JavaScript. Fifteen tags means 800KB+ competing with your content for bandwidth. Each additional second of load time costs 3-5% in conversions. On mobile, the impact is even worse.

Three pillars. One platform.

Datafly Signal replaces every vendor tag with a single first-party platform that captures complete data, commands how it flows, and connects it to every destination — all from infrastructure you own.

Capture

Collect every signal. Lose nothing.

A single 4.2KB collector served from your subdomain replaces all vendor tags. First-party delivery bypasses ad blockers. Server-set cookies persist for 400 days. Vendor identifiers are generated server-side. Every conversion arrives complete.

4.2KB first-party collector — replaces all vendor scripts
400-day customer recognition — 57x longer than browser defaults
Automatic vendor identity — no extra scripts in the browser
Multi-source: browser, webhooks, Shopify, mobile

Command

Govern, transform, and optimise.

Organisation-wide governance runs on every event before per-vendor transformations shape data for each destination. Schema validation, PII handling, consent enforcement, bot detection, and event filtering — all in one auditable pipeline.

Company-wide data governance applied to every event
Custom delivery rules per destination — version-controlled and auditable
Automatic PII protection before any data leaves your platform
Event fan-out, filtering, and cost optimisation

Connect

Deliver to every destination. Guaranteed.

Server-to-server delivery to every vendor API simultaneously. Each destination receives exactly the payload format it expects. Exponential backoff retry, rate limiting, and dead letter queuing ensure zero data loss.

Real-time delivery to every platform in under 50ms
Guaranteed delivery with automatic retry — zero data loss
Each destination receives exactly the format it expects
CDP partnerships — Segment, mParticle, and more

Underpinned by Security

Single-tenant isolation. Your data never touches shared infrastructure.

GDPR·Encryption·Consent·RBAC·Audit·Sovereignty·DSAR

Security Foundation

Your data, your infrastructure, your control

Datafly Signal is single-tenant by design. Your data never touches shared infrastructure. Deploy in your own cloud, your own VPC, or let us host an isolated instance. Either way, you own and control every byte.

Single-tenant isolation — no shared infrastructure
Double consent enforcement — client-side and server-side
Automatic PII protection — hash, mask, or strip before delivery
Complete audit trail — every change tracked with full history
GDPR, CCPA, ePrivacy, and DMA compliant
Granular team permissions with enterprise SSO

Learn about our security architecture

Single-tenant

Your data is never shared

Identity resolution

Automatic vendor identity

Encryption

End-to-end data protection

Consent enforcement

Two-layer compliance

Built for how you work

From commerce media networks to AI model training, Datafly Signal adapts to your specific first-party data needs.

Commerce Media

Power retail media networks with complete, real-time first-party data

Learn more

AI-Ready Data

Feed ML models with unsampled, schema-enforced behavioural data

Learn more

Shopify

Server-side tracking without app bloat or checkout domain breaks

Learn more

Google Analytics 4

GA4 via Measurement Protocol — no gtag.js required

Learn more

Meta Conversions API

Maximum Event Match Quality with zero Meta JavaScript

Learn more

TikTok Events API

Server-side TikTok with self-generated _ttp identifiers

Learn more

Deliver to every platform your marketing team depends on

One event from your site is simultaneously transformed and delivered to every vendor API — each receiving exactly the payload format they expect. No data loss. No delivery failures.

GA4

Google Analytics 4

Live

Full vendor identity without a single vendor script

Datafly Signal generates vendor-compatible identifiers server-side — _ga, _fbp, _ttp — using the same algorithms vendors use. Set as first-party cookies from your subdomain, they persist for 400 days and are accepted by vendor APIs without modification.

Click IDs from ad platforms (gclid, fbclid, ttclid) are captured automatically. PII is hashed to SHA-256 before delivery. The result: maximum match quality with zero third-party JavaScript.

Learn more about Identity Resolution

Browser

Zero vendor JavaScript

Server

Generates _ga, _fbp, _ttp

Vendor APIs

Maximum match quality

See how much revenue your current setup is losing

Request a technical walkthrough. We will show you exactly where your data is leaking, what it is costing you, and how Datafly Signal recovers it.

Request a Demo View Pricing